About Me
I am a high-spirited marketer with a wealth of experience in social media marketing, content creation, and digital strategy. My social media campaigns promoting various technological solutions have contributed to earning top recognitions from Gartner, TrustRadius, and G2.
A few of my career highlights include:
Increased engagements per post by 57.2% YoY
Amplifying SolarWinds’ Orange Matter blog, increasing clicks by 73% in 2020
Surpassing registration goals for annual IT events like THWACKcamp by 91%
Increasing Spectrum News’ social media and web traffic by 409%
Spearheading online and mobile app publishing of Spectrum News podcast “Tying it Together with Tim Boyum”
When I’m not thinking of my next tweet or pulling data for how a post performed, I’m catching up with family and friends, crafting new recipes with my favorite Trader Joe’s products, researching skincare techniques, and perfecting my workout routine. Meeting new people thrills me, so let’s connect!
Experience
cisco appdynamics, marketing manager
November 2021 - Present
Builds and manages weekly social calendars across five AppDynamics social accounts
Leads employee advocacy initiative, increasing employee email sign-ups by 15% WoW and more than 600 content shares
Provides monthly and quarterly reports that give visibility into campaign effectiveness
Develops social media messaging for events and conferences to drive registrations and brand awareness, exceeding monthly
average benchmarks by 3k engagements and 80k impressions
solarwinds
Content Marketing Manager, February 2021 - October 2021
Constructed, managed, and executed weekly editorial calendar across social media channels and branded accounts
Tracked business-driven KPIs through weekly reports, analyzing trends and leveraging data in optimized strategy
Created social content that generated over 120,000 Facebook impressions (vs. 15,000 monthly impression average)
Marketing Content Specialist, October 2019 - February 2021
Wrote and published more than 50 ITSM blog posts, increasing monthly page views by 73%
Collaborated with product marketing and management, sales, and demand generation teams to create content that drives leads
Created social media and email campaigns to drive webcast attendance, increasing registrations by 40% growth year-over-year
Produced organic/paid social and pre and post-event emails, to drive registrations, session attendance, and engagement for events like THWACKcamp, surpassing a goal of 6,500 registrants by 568
spectrum news
Digital Content Producer, September 2017 – October 2019
Built webpages for 10 high-profile events that garnered upwards of 40,000 page views per day
Performed regular maintenance of four Spectrum News NC (Central, Charlotte, Coastal, and Triad) websites
Trained 15+ news reporters to use Adobe Experience Manager (AEM), web/social best practices, and branding guidelines
News Assistant, September 2016 – September 2017
Drafted 4K+ news anchor visual scripts for assigned video and wire stories
Recorded and edited 40 short-form films and interviews in the field for news broadcasts
Managed assignment desk by acting as a liaison between photographers and other agencies during breaking news events
Education
North Carolina State university
B.A. COMMUNICATION AND MEDIA
Graduated Cum Laude 2016